Interview: Chloe Hall on Freelance Illustration, Social Media Promotion, and Botanical Art

12:00 pm


Fun fact: Chloe and I went to the same university and graduated the same year, but we didn't find this out until the interview was well underway! She's now a freelance illustrator and pattern designer, creating gorgeous, fresh, botanical prints that ooze nature. We talk about many number of things, focusing a lot on books advising creatives on how to run their business, and on using social media to market yourself and your work.

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Magic & Musings:
Thank you for taking the time to answer some of my questions, Chloe! Would you like to introduce yourself and what you do?

Chloe Hall:
That’s okay, thank you for asking me! My name is Chloe, I’m a freelance illustrator/pattern designer. I focus on nature and plants as my inspiration and create illustrations and prints which I apply to stationary items. I love the idea of bringing the outdoors inside through my illustrations and also touching on the benefits nature and being outdoors has on our wellbeing and health.

Magic & Musings:
When did you first get into illustration? Is this something you’ve been formally trained in?

Chloe Hall:
I always remember being creative, and the only lessons I remember from primary school are the ones where you had to make things! I never knew I wanted to do this until a few months after I finished uni. I chose creative subjects throughout school, because I enjoyed them not because I thought this is what I would end up doing. I did Graphics and Illustration at De Montfort University and haven’t stopped drawing since.



Magic & Musings:
If you could describe your illustrations in three words, what would they be?

Chloe Hall:
Botanical, delicate, and fresh.

Magic & Musings:
When did you first start sharing your illustrations online, and did you find yourself overcoming any hurdles regarding your confidence?

Chloe Hall:
Yes! When you first start out you worry about what you share because you wonder if anyone will like it and whether it will suit your brand and online look. But once you’ve found your ‘thing’ people appreciate it and you worry less and just go for it. The longer you do it, the more you get a feel for what your followers and customers like.


Magic & Musings:
On Magic & Musings I love talking about female-identifying and non-binary artists and their work. Which female artists, if any, would you say have been influences on your work? Do you have any favourites to look to when you need some inspiration or motivation?

Chloe Hall:
There’s so many! I love the work of Leah Goren, Porcelain Hope, Jackie Diedam, Camilla Perkins, Sew and Saunders, the list is endless. More locally to me, Rox of Studio NL has done an amazing job of bringing local creatives together at her Hustle meet ups, I have met so many talented ladies who are all running their own businesses.

Magic & Musings:
Of all of your designs, which are you the happiest with and why?

Chloe Hall:
Ooh this is tough, because I look back at my work and there’s always elements that I’m not 100 happy with! I really enjoyed creating the A5 minimal print series, as the illustrations are delicate and are all illustrations that are in patterns I’ve created.


Magic & Musings:
I’m interested in knowing how people work and get things done. Do you have a particular place you work or find yourself the most productive? Are there a particular set of things that need to be in place for things to get done? A specific hot drink? A relaxing album?

Chloe Hall:
I work mostly at my little desk in my bedroom at the moment, I do have a shed that I used for a studio for a while, but I now tend to use this for storage and work in there occasionally. Normally I get my laptop up and running and put Spotify on. I have playlist’s on there that really help me get stuck into working, make myself a cuppa or a coffee, and start the day. I start my day by answering emails, then pack up orders, and then depending what work I have on, either work on commissions or create new work for my own products. I work part-time so I work in the evenings after work and then work all day on my two days off during the week. I also try my best to have most of the weekend off, I always end up doing bits and bobs in the evenings though, even if it’s just planning the week ahead.

Magic & Musings:
What do you do if you find yourself stuck in a rut creatively?

Chloe Hall:
If I get stuck, and feel like nothing’s going right I make sure I get outside and go for a walk. Nothing else works! Even if I stop and watch a film and just have a break I’m still thinking about why I can’t get any work done. I think when I’m outside and walking there’s so much to see I can’t think about anything else apart from walking and looking around.

Magic & Musings:
What are your favourite tools you use to create your illustrations? Are there any books on creativity and/or working for yourself you would recommend to others?

Chloe Hall:
I love using fine liners, and mixing using water colours and gouache paints to create illustrations. The best books I’ve read so far for running your own business are:




Coming up Roses by Cath Kidston with Sue Chidler.


Magic & Musings:
What would you say your relationship is like between your business and the internet/social media? Would you say this has helped you greatly in your success, or not?

Chloe Hall:
Yes, definitely. Social media is such a great tool to promote your business as it’s free and you can connect with people all over the world in an instant. I started off using Twitter more, but then moved to Instagram as my main promotion tool and believe this has had a massive impact on my business. Instagram's algorithms didn’t phase me when they first introduced them, however I am starting to see a difference. You don’t see the things you used to see, for example many creatives used to post a good morning post which I would love reading every morning, but now I don’t always see them, unless I actively search for them, which does seem a shame. I won’t stop using Instagram in the same way, but it has made me think maybe it’s time to get back out there and meet people face to face and use different strategies to promote my brand. Also recently, I discovered that some of my patterns had been taken without my permission and were being sold on products on various websites by other artists, this definitely made me question how much I use the internet to promote my work and has made me wary of posting certain things in the future. 

Magic & Musings:
What one thing do you wish someone told you when you were first starting out working in this field?

Chloe Hall:
It’s not going to happen overnight, so don’t worry when it doesn’t and don’t get disheartened when things don’t work out the way you had planned.

Magic & Musings:
Fun question! Can you recommend everyone reading a book you’ve enjoyed recently, as well as a film and an album or song?

Chloe Hall:
Ooh...book would be Girl on the Train, I read it in less than a week. I haven’t watched a good film in ages, so I’ll have to go with a good documentary - anything that David Attenborough does! And song, I have been playing ‘Wicked Games - Tom Misch Remix - by Parra fo Cuva and Anna Naklab on repeat for ages now. 

Magic & Musings:
Is there anything else you would like to say before we finish? How can people find out more about you and your work?

Chloe Hall:
You can find out more about my work via my website and social media links below:


Twitter: @chloehalluk

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