interview

Interview: Chloe Hall on Freelance Illustration, Social Media Promotion, and Botanical Art

12:00 pm


Fun fact: Chloe and I went to the same university and graduated the same year, but we didn't find this out until the interview was well underway! She's now a freelance illustrator and pattern designer, creating gorgeous, fresh, botanical prints that ooze nature. We talk about many number of things, focusing a lot on books advising creatives on how to run their business, and on using social media to market yourself and your work.

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Magic & Musings:
Thank you for taking the time to answer some of my questions, Chloe! Would you like to introduce yourself and what you do?

Chloe Hall:
That’s okay, thank you for asking me! My name is Chloe, I’m a freelance illustrator/pattern designer. I focus on nature and plants as my inspiration and create illustrations and prints which I apply to stationary items. I love the idea of bringing the outdoors inside through my illustrations and also touching on the benefits nature and being outdoors has on our wellbeing and health.

Magic & Musings:
When did you first get into illustration? Is this something you’ve been formally trained in?

Chloe Hall:
I always remember being creative, and the only lessons I remember from primary school are the ones where you had to make things! I never knew I wanted to do this until a few months after I finished uni. I chose creative subjects throughout school, because I enjoyed them not because I thought this is what I would end up doing. I did Graphics and Illustration at De Montfort University and haven’t stopped drawing since.



Magic & Musings:
If you could describe your illustrations in three words, what would they be?

Chloe Hall:
Botanical, delicate, and fresh.

Magic & Musings:
When did you first start sharing your illustrations online, and did you find yourself overcoming any hurdles regarding your confidence?

Chloe Hall:
Yes! When you first start out you worry about what you share because you wonder if anyone will like it and whether it will suit your brand and online look. But once you’ve found your ‘thing’ people appreciate it and you worry less and just go for it. The longer you do it, the more you get a feel for what your followers and customers like.


Magic & Musings:
On Magic & Musings I love talking about female-identifying and non-binary artists and their work. Which female artists, if any, would you say have been influences on your work? Do you have any favourites to look to when you need some inspiration or motivation?

Chloe Hall:
There’s so many! I love the work of Leah Goren, Porcelain Hope, Jackie Diedam, Camilla Perkins, Sew and Saunders, the list is endless. More locally to me, Rox of Studio NL has done an amazing job of bringing local creatives together at her Hustle meet ups, I have met so many talented ladies who are all running their own businesses.

Magic & Musings:
Of all of your designs, which are you the happiest with and why?

Chloe Hall:
Ooh this is tough, because I look back at my work and there’s always elements that I’m not 100 happy with! I really enjoyed creating the A5 minimal print series, as the illustrations are delicate and are all illustrations that are in patterns I’ve created.


Magic & Musings:
I’m interested in knowing how people work and get things done. Do you have a particular place you work or find yourself the most productive? Are there a particular set of things that need to be in place for things to get done? A specific hot drink? A relaxing album?

Chloe Hall:
I work mostly at my little desk in my bedroom at the moment, I do have a shed that I used for a studio for a while, but I now tend to use this for storage and work in there occasionally. Normally I get my laptop up and running and put Spotify on. I have playlist’s on there that really help me get stuck into working, make myself a cuppa or a coffee, and start the day. I start my day by answering emails, then pack up orders, and then depending what work I have on, either work on commissions or create new work for my own products. I work part-time so I work in the evenings after work and then work all day on my two days off during the week. I also try my best to have most of the weekend off, I always end up doing bits and bobs in the evenings though, even if it’s just planning the week ahead.

Magic & Musings:
What do you do if you find yourself stuck in a rut creatively?

Chloe Hall:
If I get stuck, and feel like nothing’s going right I make sure I get outside and go for a walk. Nothing else works! Even if I stop and watch a film and just have a break I’m still thinking about why I can’t get any work done. I think when I’m outside and walking there’s so much to see I can’t think about anything else apart from walking and looking around.

Magic & Musings:
What are your favourite tools you use to create your illustrations? Are there any books on creativity and/or working for yourself you would recommend to others?

Chloe Hall:
I love using fine liners, and mixing using water colours and gouache paints to create illustrations. The best books I’ve read so far for running your own business are:




Coming up Roses by Cath Kidston with Sue Chidler.


Magic & Musings:
What would you say your relationship is like between your business and the internet/social media? Would you say this has helped you greatly in your success, or not?

Chloe Hall:
Yes, definitely. Social media is such a great tool to promote your business as it’s free and you can connect with people all over the world in an instant. I started off using Twitter more, but then moved to Instagram as my main promotion tool and believe this has had a massive impact on my business. Instagram's algorithms didn’t phase me when they first introduced them, however I am starting to see a difference. You don’t see the things you used to see, for example many creatives used to post a good morning post which I would love reading every morning, but now I don’t always see them, unless I actively search for them, which does seem a shame. I won’t stop using Instagram in the same way, but it has made me think maybe it’s time to get back out there and meet people face to face and use different strategies to promote my brand. Also recently, I discovered that some of my patterns had been taken without my permission and were being sold on products on various websites by other artists, this definitely made me question how much I use the internet to promote my work and has made me wary of posting certain things in the future. 

Magic & Musings:
What one thing do you wish someone told you when you were first starting out working in this field?

Chloe Hall:
It’s not going to happen overnight, so don’t worry when it doesn’t and don’t get disheartened when things don’t work out the way you had planned.

Magic & Musings:
Fun question! Can you recommend everyone reading a book you’ve enjoyed recently, as well as a film and an album or song?

Chloe Hall:
Ooh...book would be Girl on the Train, I read it in less than a week. I haven’t watched a good film in ages, so I’ll have to go with a good documentary - anything that David Attenborough does! And song, I have been playing ‘Wicked Games - Tom Misch Remix - by Parra fo Cuva and Anna Naklab on repeat for ages now. 

Magic & Musings:
Is there anything else you would like to say before we finish? How can people find out more about you and your work?

Chloe Hall:
You can find out more about my work via my website and social media links below:


Twitter: @chloehalluk

interview

Interview: Araki Koman on Freelance Illustration and Design, Overcoming Perfectionism, and Some Creative Reads

12:00 pm


This is an interview I'm really, REALLY excited about. The wonderful Araki Koman is a French illustrator, living in London, creating gorgeous designs using character and simplicity. In this short interview we chat about perfectionism, her training to become a freelance illustrator and designer, and what books she would recommend someone trying to feel that creative spark. I think Araki is wonderful, and I know you will too.

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Magic & Musings:
Thank you for taking the time to answer some of my questions, Araki! Would you like to introduce yourself and what you do?

Araki Koman:
Thanks for having me! My name is Araki Koman, I am a freelance illustrator and designer from Paris, currently working from London.

Magic & Musings:
When did you first get into art? Was it something that was important to you in your childhood?

Araki Koman:
Yes, I was constantly drawing during my childhood and knew all about Paris art and design schools as a teenager. As an introvert, it was a way to express myself and daydream. I would always invent characters, usually women, who were wearing my dream outfits or look how I wanted to be.


Magic & Musings:
Have you received any formal art or illustration training?

Araki Koman:
Not right away. After high school I did a bachelor’s degree in business and a master’s degree in marketing, and worked a year and a half in digital marketing in Paris. It’s only after that that I decided to follow my childhood dreams and embrace my creative side. At 24, I moved to London to study graphic design for one year at Shillington College. Thanks to that certificate degree, I got my first job as a graphic designer right after and from there I explored textile and fashion design, and ended up focusing on illustration few years later through personal projects. 

Magic & Musings:
On Magic & Musings I love talking about female and non-binary artists and their work. Which artists, if any, would you say have been influences on your work? Do you have any favourites to look to when you need some inspiration or motivation?

Araki Koman:
There’s so many interesting female artists whose work I admire. Thanks to social media, especially Instagram, I get daily doses of inspiration from the women I follow. Those who inspire me the most and push me to express myself in different disciplines are Björk and Solange Knowles, but I am also a great fan of photography and absolutely love Sarah Moon, Carlota Guerrero, Viviane Sassen, and Nadine Ijewere’s work.


Magic & Musings:
What are your favourite tools to use to create your art?

Araki Koman:
I use the Muji pen 0.38 and the Faber Castell big brush felt tip pen. It has india ink inside, I love it!

Magic & Musings:
Are there any books on creativity and/or working for yourself you would recommend to others?

Araki Koman:

- Steal Like an Artist by Austin Kleon

- The War of Art by Steven Pressfield

- Art Inc. by Lisa Congdon

Magic & Musings:
I watched an interview with you from Visual Interlude where you said you did not worry about being a perfectionist. What would you say to artists who struggle with perfectionism?

Araki Koman:
I am still struggling with it from time to time, but one thing I learned is that embracing the little imperfections in your work can give personality and depth to it. There’s something more human and organic about it that can create deeper connections with the public. I feel like letting go of trying to make something perfect can open doors to new avenues, which will be unique about you.


Magic & Musings:
What have been some of your favourite projects to work on? Of all of your illustrations, which are you happiest with and why?

Araki Koman:
I really enjoyed drawing the Global Couture series. In January 2017, I did one illustration a day, resulting in a collection of 31 drawings of women from 31 different countries and cultures. I really enjoyed researching and finally using my Pinterest board ‘Global Couture’ in which I have been collecting hundred of images of people wearing traditional outfits from around the world for years. I used those pictures as inspiration for the drawings. I loved it!

Magic & Musings:
I'm interested in knowing how people work and get things done. Do you have a particular place you work or find yourself the most productive? Are there a particular set of things that need to be in place for things to get done?

Araki Koman:
It depends which task I am doing and in which season of my life I am in. When I am producing a lot of illustrations I like being in my home studio as it’s more intimate and I can easily be in the zone. However, when writing emails or dealing with invoices, working from coffee shops or libraries is totally fine. I love having a warm cup of chai latte and a Nujabes or Björk playlist in my earphones. 

Magic & Musings:
What do you do if you find yourself stuck in a rut creatively?

Araki Koman:
Going for a walk or doing anything that has nothing to do with art usually helps (washing the dishes or cooking for example) or even going to sleep. The key is not forcing inspiration to come. Starting projects close to deadlines is also a great catalyst to boost creativity but I wouldn’t recommend it all the time (laugh)… 


Magic & Musings:
What one thing do you wish someone told you when you were first starting out working in this field?

Araki Koman:
There’s no one single way to be an artist. Create your own business model and career using the strengths and knowledge that you already have. 

Magic & Musings:
Fun question! Can you recommend everyone reading a book you've enjoyed recently, as well as a film and an album or song?

Araki Koman:

Albums: Satori by Lex (de Khalex) 

Magic & Musings:
Is there anything else you would like to say before we finish? How can people find out more about you and your work?

Araki Koman:
Thanks for reading! If you want to keep in touch and discover my work you can find me on:


Instagram: @araki.koman