Interview: Daisy Walsh on Daisy & Co London, Fashion Design, and Being in Vogue

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In today's interview I'm chatting to Daisy Walsh, a fashion buyer and the founder of sportswear label Daisy & Co London which launched in late 2016. Full disclosure: I went to university with Daisy and she's an absolutely lovely, hardworking, and incredibly trendy lady who I'm really glad to see is doing amazing things in the world! Daisy and Co has been featured in Vogue (!) already and looks set to have a very bright, floral future. Read on to find out more about Daisy's experience starting her own label...


Magic & Musings:

Thank you for taking the time to answer some of my questions, Daisy! Would you like to introduce yourself and what you do?

Daisy Walsh:

Hi Megan! My name is Daisy Walsh; I am 24, from Essex. I work as a buyer alongside my own sportswear label Daisy & Co London that launched the end of last year. I live on a farm, have a black belt in judo, a ginger cat called Bertie and I am a huge lover of flowers.

Magic & Musings:
First thing's first: when did you first get into sportswear design? Was there something that drove you to the field? Did you study it formally?

Daisy Walsh:
Originally competing in the Olympics for my country in the sport I loved, judo, was my dream. I was training 4-5 days a week, running twice a week and competing most weekends. Unfortunately during a big contest I undertook a knee injury that changed everything. The Olympic dream seemed to be disappearing and I had to start thinking about my future. I am a big believer that everything happens for a reason. My injuries lead me to De Montfort University where I studied Fashion Buying with Design. This is where I found my new love and my new dream for sportswear design.

Magic & Musings:
Tell us a little about Daisy & Co London. What is it and how did the idea come about?

Daisy Walsh:
Daisy & Co London is a fresh, new sportswear brand for fashionable, active women who want beautiful sportswear to get them places. The brand is very new, only launching at the end of last year! The brand is all about feminine prints and figure-flattering silhouettes. Working out can be quite daunting at first, especially when you go to the gym or a class and everyone is super fit. Daisy & Co London offers activewear that will not only make you feel good when wearing it, but give you that push to get working out, even if it’s just so you can wear the pretty leggings! But the best thing about our sportswear is that you can also wear it anytime you want.

Magic & Musings:
Did you have to overcome any self-confidence barriers in order to get to a place where you could sell your designs?

Daisy Walsh:
Yes, many many times! After designing a sportswear collection in my final year of university I wanted to design my own sportswear clothing label and launch my own brand, but it was my self-confidence that stopping me. But with some help from my family and friends and some industry experience I gained the self-confidence that I was capable of following this dream.

Magic & Musings:
What have your experiences been like creating your own business?

Daisy Walsh:
Exciting, exhausting, and exhilarating are just a few words to sum up starting my own business. The greatest experience so far was being asked to feature in Vogue magazine. I have bought many copies of Vogue, but never thought I would buy a copy with my little sportswear label inside! This was a massive high but there are also lows to creating your own business. I have had to face some knock backs but the highs make it all worthwhile. 

Magic & Musings:
On Magic & Musings I love talking about female-identifying or non-binary artists and their work. Which designers or other creative women, if any, would you say have been influences on your work? Do you have any women you look to when you need a spark of inspiration?

Daisy Walsh:
My favourite designer would have to be Mary Katrantzou as we share a love for colourful floral prints. Her collections are very feminine and her prints are like no other designer's. You can spot a Mary Katrantzou print. I aspire to have the same recognition for my prints in years to come.


Magic & Musings:
I’m interested in knowing how people work and get things done. Do you have a particular place you work or find yourself the most productive? Are there a particular set of things that need to be in place for things to get done? A specific hot drink? A relaxing album?

Daisy Walsh:
I am a lone wolf when it comes to designing. I take myself to my room, put my headphones in (very loud) and get lost designing my prints. When I have a mind blank, a large strong black coffee helps me back on my way and if that doesn’t help, a sweaty workout usually does the trick.

Magic & Musings:
What do you do if you find yourself stuck in a rut creatively? 

Daisy Walsh:
Magazines, Pinterest and Instagram are my main go-to when I’m in a creative rut. However sometimes I just need to give myself a break and go outside to do something. I love going up to London; I find London so inspiring!

Magic & Musings:
What would you say your relationship is like between your company and the internet/social media? Would you say this has helped you greatly in your success, or not?

Daisy Walsh:
Social media is a great influence on my business, my Instagram account particularly. It is crazy how many people have contacted me through finding my Instagram account. It is also very lovely to be able to connect with individuals that are fans of my designs and have their support it’s very inspiring. 

Magic & Musings:
What one thing do you wish someone told you when you first started creating your own business?

Daisy Walsh:
I wish someone had told me that there will be knock-backs but do not take these to heart when you have achieved so much already.

Magic & Musings:
Fun question! Can you recommend everyone reading a book you’ve enjoyed recently, as well as a film and an album or song?

Daisy Walsh:
Sadly I do not find much time to read these days with juggling two jobs. For a film I would strongly recommend going to see the new Beauty and the Beast film. It was a childhood Disney favourite and the characters are just how I visualised in real life. As for a song I find myself singing to 'Galway Girl' by Ed Sheeran in the car all the time, original I know. For an album I am still a big fan of Bastille’s Bad Blood; they help me get my designs from my head to paper.

Magic & Musings:
Is there anything else you would like to say before we finish? How can people find out more about you and your work? What’s on the horizon for you in the next few months?

Daisy Walsh:
I would like to say to everyone who is unsure about taking a leap to follow his or her dream to just go for it while you can! You have no idea what will happen from it but never live with the regret of not following your dream. To everyone who wants to check out my little sportswear brand as seen in this month's Vogue visit our website. You can also follow us on Instagram, Facebook and Twitter to keep up-to-date with our latest products and offers. On the horizon I am working on designing some new pretty floral prints for the A/W collection. I will keep you posted with some sneak peaks on our social very soon. Thank you for taking your time to interview myself, it has been lovely to chat to you.

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